Heading 1

Developing a cohesive visual identity system for a dual-affiliate organization presented a unique branding challenge. As a partner of both Goodwill Industries International and Easterseals, the agency needed to maintain alignment with two nationally recognized brands while also establishing a unified local presence.

​

My role was to create brand guidelines that respected the existing standards, visual language, and brand equity of both organizations while building a system that allowed them to work together seamlessly. The result was a flexible identity framework that improved consistency across marketing materials, strengthened recognition within the community, and created a more cohesive experience across print, digital, and environmental applications.